Sign Design, Identity, Fabrication, Handpainting, Gold Leaf
The Pickle Guys operate the last remaining pickle shop in New York City’s Lower East Side- an area that was historically home to dozens of kosher pickle vendors. They make delicious pickles the classic way (in barrels) and have unbeatable old-school service and charm. For their move into a new corner location across Essex Street, we updated their identity with this design, inspired by vintage produce boxes. The two signs feature handcut letters with handpainted details.